Somnus

Timeline: Nov 2022 - Jan 2023 
Packaging design project.
My workload: Logo, character , packaging, apparel design.

With the name after Somnus, the ancient Greek god of sleep and recovery, we awaken the new era of self-care for men, who rise above out-dated bias.

Somnus is designed for men at the age of 23-43, who seek big ambition in finacial independence, expanding professional relationships. But also they try to find balance between career and their private life: time in nature, recognition, bonds with family and friends. It’s also hard for them to maintain busy schedules, social bias and take care for themself.
Besides, in modern society, women wearing men’s clothes are considered a sign of personality, but men wearing feminine clothes, even just in color, are also negatively evaluated.
Therefore, Somnus stands by as a trusted friend that they can see. We bring sustainble, brotherly, social and high-quality.

Logo sketch

The Logo process: Somnus logo is inspired by water, where Somnus lives. Somnus logo brings reflection, mordern and strength.

Somnus logo

Colors

Pink as a background: The way you dress, the use of colors, and the use of cosmetics do not define a person's dignity. Men can also use pink in their lives, and also cosmetics. In this way, we are gradually normalizing the use of cosmetics for men.

Nymerik character

Nymerik is wise, clever, and persistent. He lives with his friends in the wild. He has great advantage when hunting, while he has knowledge of moving forward and backward. Solidarity and coorporation are his spirit.

Furthermore, he knows how to use strength and also reveres wisdom. Keeping his eye on the target and waiting for the right opportunity is always his purpose in life.

Photo credit
Mockups: mockupcloud.com

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